Why the law of 100 works, and how to get started.

In a world where algorithms dictate trends and social media seems to shape our creative expression, it's crucial to remember one important thing Reader:

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One of my marketing goals this year was to increase the reach of my own brand's message, the heart of which is this: having a crystal clear narrative is the key to solving all your marketing problems.

So I carved out the time and budget to invest in being a guest on as many podcasts as I could in 2023.

Each appearance was an opportunity to refine my own brand message and practice what I preach, sharing my E3 Storytelling Framework to help designers get their own brand stories straight and ultimately bring awareness to interior design's brand problem.

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Here are my takeaways:

Progress vs. Perfection If you've ever read anything by James Clear you'll know he is pretty, well, clear on what it takes to be really good at something, and in this article he outlines a profound example of this mindset: perfection is not the key to mastery, but repetition is.

Noah Kagan sums this up nicely too with his point of view on the law of 100: do something enough that you don't care about the results. Embrace the adventure of just doing, of practicing, knowing that success takes time. Reward yourself for simply getting started in the first place and sticking to it! 🦾

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Your craft is a dynamic enterprise. Jay Z’s journey from Brooklyn street rapper to global business mogul shows us that success is a blend of consistent effort and evolving strategies. Even his mantra reflects a mindset of continuous evolution and resilience...

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So good, right?

Jay Z didn't wait for the perfect moment; he created multiple moments himself.

He leveraged opportunities, learning, and growing with each step.

His story is a testament to the power of adaptability and the relentless pursuit of a creative vision. ✨

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🔥 Fuel for your fire. The journey to build a creative brand—whether in tech, music, writing, photography, architecture, or design—is about consistently putting your message out there, refining it through each iteration, and ensuring it resonates with your audience.

Crafting a cohesive, unforgettable brand message is the heart of effective marketing, and the first place to start before you even think about building a website or crushing it on IG.

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In every creative endeavor, it's a genuine, raw narrative that draws people in and makes them stick around.

Let your brand story and ALL the content you create around it be an authentic representation of your journey, values, and vision.

Connect with your audience on a human level, and create a bond that transcends digital trends and temporary likes.

Don't waste your creativity being a slave to algorithms or trends.

Be your own algorithm. 💥

Keep innovating my fellow creatives, time is on your side ✨

Ericka

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🚀✨ Want to learn how to polish your own brand story and launch it like a rocket ship into the world? The next session of Marketing School for Creatives starts in February...click here to get on the list for updates and early-bird pricing.

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